In a bid to raise its income by 39% by 2017 and its supporter base by 20%, global poverty charity ActionAid brought in external consultants Connect Assist to support the review and redevelopment of its supporter care services.
Connect Assist, which advises charities and public sector organisations on best practice for efficient communications, made plans to implement multi-channel services and integrated online services. This will ensure that the anti-poverty charity can connect more effectively with its supporters, harnessing platforms such as online communications, SMS and live web-chat.
Patrick Nash, CEO of Connect Assist said:“The review highlighted the need for Action Aid to update and improve the delivery of its Supporter Care services and over the 35 days, our consultancy work helped them to develop plans to deliver a flexible, highly agile and responsive service to manage their supporters’needs.
“Charities must care for their supporters and keep them informed about their activities – but against a backdrop of increasingly tight budgets, this can be difficult. Yet, by communicating with donors through platforms like SMS and social media, they can reduce their costs, while maintaining a high impact.”
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