Did you watch the Oscars last night? During commercials, did you can your Facebook News Feed to see what your friends were saying?
Chances are your community was. It was a trending topic on Facebook, and apparently Ellen Degeneris broke Twitter with her selfie.
Newsjacking the Oscars
Newsjacking is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.
It’s a science because you use technology to monitor trending topics.
It’s an art because you have to weave your story around that topic.
You have to make it relevant and meaningful to your community. Sometimes a trending story is directly related to your community. Sometimes a trending story has nothing to do with your community, but everyone is talking about it. Like the Academy Awards.
Here are five nonprofits that creatively weaved their stories into Oscar night:
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