Monday, 30 September 2013

Five Places to Capture Emails on Your Website

Five Places to Capture Emails on Your Website Five Places to Capture Emails on Your Website

Did you know what on average, email lists for nonprofits are shrinking? If this is the case with your nonprofit, there are many ways to fix this problem, including where to capture emails on your website. Here are five places to consider:

  1. In the sidebar - Add a capture form to the sidebar of every single page inside the site (don’t worry about the homepage).
  2. On a subscribe landing page - Create a single page within the site for your email newsletter. On this page, you want to answer questions like “How often do I get an email?” and “What’s in it for me?”. Finally, remove the sidebar on this page. This way visitors will have less distractions when joining your email list.
  3. eBook download page - On this page you will have a graphic representation of an e-book (like on this page) and a brief summary about what the reader is going to get from reading the eBook. Be super specific and use bullet points to outline the tactical “meat” inside the e-book. Also, remove the sidebar on this page.
  4. In the footer - You can also put a small form in the footer of the site. This location is almost like having a gentle “P.S .” on your website. They’ve scrolled your site from top to bottom, and may have even seen another sign-up form. But once they get to the bottom they’re reminded again to join if they haven’t yet.
  5. At the end of blog posts - Once someone has finished reading an amazing blog post, they’ll want more. A capture form at the end of a blog post takes advantage of these moments!
What should the capture form look like? Check out these designs.

Where else would you put a capture form?

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Family care enlists help of Together Agency to improve its online presence

Laura Mynett, Publicity and Family Recruitment Coordinator at Family Care said: "The team at Together have been able to show us how best to use our limited budget and by directing all traffic to the microsite they created, we can monitor the effectiveness of the marketing and feed this back to our funders".

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G+ Hangout: How to grow your audience on Google+

Those who attend Grow Your Charity Online's regular weekly webinars, which aim to improve charities' digital skills, will be pleased to hear that the next online discussion will focus on how to grow your audience on Google+.

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Sunday, 29 September 2013

How To Integrate Social Media Into Your Nonprofit’s Online Contests

online-contests-graphicsThe African Wildlife Foundation’s Annual Safari Sweepstakes promotion is as close as it gets to perfect. The design and branding is modern and mobile-optimized, visuals and call-to-action graphics are prioritized over text, and social media is integrated throughout the entire process of entering the sweepstakes. Not only by entering the contest may you win a trip of a lifetime, but by entering you can also study how the contest promotion and entry process can be applied to your own nonprofit’s contest promotions and email fundraising campaigns.

1. Contest Announcement via Email

- Large photo and “Enter Now” button in the email header.
- Another large “Enter Now” button in the body of the email.
- Social network sharing functionality.
- “Donate Now” and charity rating buttons in the email footer.

AWF Contest Email 1


AWF Contest Email 3

2. The Contest Entry Process

- Large photo and “Enter Now” button on the contest entry page.
- Email a friend pitch on the contest entry confirmation landing page.
- Social network sharing functionality on the contest entry confirmation landing page.
- “Donate” button on the contest entry confirmation landing page.
- Social network icons on the contest entry confirmation landing page.


Entry Confirmation Landing Page:


Entry Confirmation Email:

Contest 3

3. Contest Entry Confirmation Email

- Large “Thank You” photo in email header.
- Social network sharing functionality in the body of the email.
- Social network icons in the body of the email.
- Donation pitch in the body of the email.
- Social network icons again in the footer of the email.
- “Donate Now” and charity rating buttons in email footer.

AWF Contest Email 4

AWF Contest Email 5

AWF Contest Email 6

4. Contest Announcement Image for Social Networks

AWF Contest Entry Image

Shared on Facebook:

facebook awf

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The Nonprofit Weekly Roundup: Marketing Magic Bullet, Burrito Principle, and npEngage Magazine

As the sun sets on the end of this 3rd quarter, npEngage is offering something to kick-start your year-end.

The Fall Issue of npEngage Magazine is out!

Its focus: Engagement.

This issue features the ways in which both Wreaths Across America and BuildOn are setting new standards for mission advancement, guidance from Fundraising Coach Marc Pitman on filling the gaps in the nonprofit industry, and advice from Ryan Scapellato on how to gauge constituent loyalty.

You don’t want to miss it. I promise.

And while we’re on the topic of must-reads..

Here are this week’s nonprofit highlights:

  • Darian Rodriguez Heyman, Founder of Nonprofit Boot Camp and Co-Founder of Social Media,  uses data, experience and a bit of common sense to uncover the most opportune times to share posts on social media. You want results? Think breakfast burritos and late-night snacks. Get the specifics here: The Best Times To Post To Social Media: Introducing the Burrito Principle.
  • In this blog series by Nancy Schwartz – Connect First- Your Marketing Magic Bullet (Part One) and Content, THEN Channels, Follows Connections (Part Two) – she answers the question she hears most often: what is the marketing magic bullet? Connections. When you truly understand your people, you're apt to make better marketing decisions. Until you have a real relationship with your supporters, how will you know the right messages to share or channels to use? Nancy urges you to focus on connections first.
  • Jenifer Snyder shares the Top 5 Reasons to Use Mobile on Kivi's Nonprofit Communication's Blog. Her main point: Mobile devices are more a part of your donors' lives than any other communication tool of this century. Unless it's your goal to be as out of touch as E.T., it's time to go mobile. Like yesterday.
  • What would your nonprofit showcase in a 15 second video? Would you post a sneak preview of an exhibit? Show mission impact? Give a teaser for an upcoming campaign? All of the above? In this post, 5 nonprofits using Instagram video to promote campaigns , SmallAct's Casey Golden shares ideas and examples of the new ways nonprofits can tell their stories to boost awareness, excitement, and support for their mission.
  • Who shares your nonprofit pond? There's a body of nonprofits working towards a similar mission, and often times competing for the same donor attention. In her bigduck blog post, Ally Domu discusses the need for organizations to have a unique voice, one that's separate from the traffic. To differentiate rather than compete, begin by surveying the field.

Good stuff? Let me know what you think in the comments below.

I’ll be spending the next few days at #BBCON – If you’re joining us, I would love to say hello! {Drop me a line on Twitter}

Yours truly,


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Friday, 27 September 2013

New funding proposal to help improve digital skills

New plans have been put forward to the government which outline a new strategic skills fund which aims to help companies train their staff in cyber security, big data, mobile, e-commerce and cloud computing.

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Gallery Partnership seminars to look at how technology can help charities

Throughout October experts in the charity sector will be delivering a number of seminars which will look at how technology can assist charities in improving their working practices, outcomes monitoring, reporting and efficiencies, enabling them to work smarter.

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New identity of Workplace Giving UK’s new scheme revealed

Workplace Giving UK recently launched The Big Charity Whip Round, which encourages employees to donate the odd pennies on their paycheques to charity. The identity was revealed in an employer benefits show earlier this week.

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Three Amazing PostPlanner Features Nobody Knows About (VIDEO)

PostPlanner has three pretty amazing features that don’t get as much attention as they deserve:

  • Search trending topics on Facebook.
  • Organize content into folders.
  • Queue updates based on a custom schedule.

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Thursday, 26 September 2013

Four tips for charity leaders using social media

Research has demonstrated that eight out of ten people are more likely to trust an organisation if the CEO uses social media. More and more charities are discovering the potential in social media as a tool for communicating with their supporters.

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More organisations register with Charities Online

Andrew Edwards, HMRC's head of charities, said: "Using Charities Online to make a gift aid repayment claim is quicker and typically takes only three days, rather than the 26 days that it took using the R68(i) paper claim form."

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JD Sports raises £150,000 for cancer charity with help of Bidtech

JD Sports marketing coordinator, Joseph Simpson, said: "The Bidtech technology and assistance allowed the night to run smoothly and ensured we raised the maximum amount for a very worthy cause."

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