Launching online fundraising campaigns around cause awareness days is good strategy. Social network communities are highly responsive to giving and promoting your nonprofit’s cause on cause awareness days and provided your nonprofit prepares at least one month in advance, cause awareness days provide ample opportunity to create visual and text-based content that inspires engagement and interaction on your social networks. The trick is to build a sense of anticipation among your fans and followers and an essential first step is to select and add to your nonprofit’s editorial calendar the cause awareness days of 2014 and their corresponding hashtag(s) for which your nonprofit will launch a fundraising and awareness campaign.
January
20: Martin Luther King, Jr. Day of Service — #MLKDay
February
2: World Wetlands Day — #WorldWetlandsDay
4: World Cancer Day — #WorldCancerDay
5: Digital Learning Day — #DLDay
14: V-Day — #VDay or #1BillionRising
20: World Day of Social Justice — #SocialJusticeDay
25: World Spay Day — #WorldSpayDay
27: World NGO Day — #WorldNGODay
28: Rare Disease Day — #RareDiseaseDay
March
8: International Women’s Day — #IntWomensDay or #IWD
22: World Water Day — #WorldWaterDay or #WWD
24: World Tuberculosis Day — #WorldTBDay
April
2: World Autism Awareness Day — #WorldAustismDay
12: International Day for Street Children — #StreetChildrenDay
22: Earth Day — #EarthDay
25: World Malaria Day — #WorldMalariaDay
May
1: International Workers’ Day — #IntWorkersDay, #MayDay or #LaborDay
10: World Fair Trade Day — #WorldFairTradeDay
16: National Bike to Work Day — #BikeToWorkDay
18: International Museum Day — #IntMuseumDay or #MuseumDay
23: World Turtle Day — #WorldTurtleDay
June
8: World Oceans Day — #WorldOceansDay
14: World Blood Donor Day — #WorldBloodDonorDay
20: World Refugee Day — #WorldRefugeeDay or #RefugeeDay
July
11: WorldPopulationDay — #WorldPopulationDay
18: Nelson Mandela International Day — #MandelaDay
29: Global Tiger Day — #GlobalTigerDay or #TigerDay
August
9: International Day of the World’s Indigenous Peoples — #IndigenousDay
12: International Youth Day — #IntYouthDay or #YouthDay
12: World Elephant Day — #WorldElephantDay
19: World Humanitarian Day — #WorldHumanitarianDay
September
8: International Literacy Day — #IntLiteracyDay or #LiteracyDay
21: International Day of Peace — #IntDayOfPeace or #PeaceDay
22: World Rhino Day — #WorldRhinoDay
28: World Rivers Day — #WorldRiversDay or #RiversDay
October
4: World Animal Day — #WorldAnimalDay
5: World Teachers Day — #WorldTeachersDay
10: World Mental Health Day — #WorldMentalHealthDay
11: International Day of the Girl — #IntDayOfTheGirl or #DayOfTheGirl
11: National Coming Out Day — #NationalComingOutDay or #NCOD
12: World Arthritis Day — #WorldArthritisDay
November:
14: World Diabetes Day — #WorldDiabetesDay
20: Universal Children’s Day — #ChildrensDay
December:
1: World AIDS Day — #WorldAIDSDay
3: International Day of People with Disabilities — #IDPWD
10: Human Rights Day — #HumanRightsDay
11: International Mountain Day — #IntMountainDay or #MountainDay
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