How to Make Your Website More Pinnable

Did you know that Pinterest is the now second largest social referrer for online publishers? Yeah, here are just a few eye-opening stats:

• 12 percent of U.S. Internet users have a Pinterest account. [tweet this]
• Pinterest accounts for 20% of all social referrals. [tweet this]
• Every day 5 million webpages are shared on Pinterest. [tweet this]

Here are steps for making your website more pinnable:

1. Test your website. Test how your most visited pages look on Pinterest by clicking More at the top of Pinterest and then Add Pins from web in the drop-down window. In the pop-up window, enter your webpage URLs (as shown below). Once you click next, you will see all the images Pinterest users can select from that webpage.
   
2. Fix your website. If you’re having problems getting Pinterest to pull in images, talk to your web master. WordPress users can use the Open Graph Meta plugin to sniff out the problems.
3. Create “title” images. Make sure each page or post has an image that conveys the title or topic of the page. For example, check out the image below.
   See how the picture strongly communicates the essence of the article?
4. Tell stories with pictures.
5. Use Infographs. Infographics take up much more vertical real estate on Pinterest than any other type of image, enabling your pin to stand apart from the crowd.
6. Get the Digg Digg plugin. The folks over at Buffer own this plugin, so you can bet that it’s very reliable. If you don’t use WordPress for your website, check out the Buffer Button. There’s also the Pinterest plugin I use on this site (mouse over the images in this post to check it out)
7. Make sure your content is pin-worthy. Start thinking about how to make your website content (particularly images and video) remarkable, emotional and interesting.
8. Use text to tell stories -  When someone pins an image from your site, the title of that page and the image are what make up the content. For some images on your site, it might be a good idea to add text or a URL to the image (like this one). This way, your branding and/or URL go along for the ride as people re-pin the image.
9. Verify your website - Help Pinterest users trust your website by verifying it with Pinterest.
10. Add your website to your Pinterest profile. Edit your Pinterest profile and add your website (as shown below).
    

These are a few ideas to make your website ready for Pinterest.

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