Marketo recently published an eBook called Contagious Content: What People Share On Facebook and Why They Share It.
The sheer mass of this ebook will blow your mind. And so will the examples, tips and tactics.
Plus, on page 10, you’ll find this list:
7 Habits of Highly Engaging Facebook Posts*
- GIVE: Offers, discounts, deals or contests that everyone can benefit from, not just one sub-group of your friends.
- ADVISE: Tips, especially about problems that everyone. encounters; for example, how to get a job or how to beat the flu.
- WARN: Warnings about dangers that could affect anyone.
- AMUSE: Funny pictures and quotes, as long as they're not. offensive to any group.
- INSPIRE: Inspirational quotes.
- AMAZE: Amazing pictures or facts.
- UNITE: A post that acts as a flag about how great your community is doing.
*In their ebook, they titled this list “7 Functions of Highly Shared Posts”, but I like my title better.
Here’s why: “Function” puts the focus on the content, which is certainly important. But simply publishing content based on these seven functions won’t work unless you adopt them as habits too.
7 Habits of Highly Engaging Facebook Admins
In other words, great content is just a byproduct of your habits. So is a vibrant and responsive fanbase:
- GIVE: Be generous with your community. Focus on their needs first.
- ADVISE: Listen and be helpful and responsive.
- WARN: Tap into the latest news about your community (donors, volunteers, supporters).
- AMUSE: Entertain and enchant your community. Recognize them as human beings first, Facebook users second.
- INSPIRE: Yes. But don’t be preachy.
- AMAZE: Always be sharing amazing content.
- UNITE: Become a respected member of your community.
Community managers who develop these habits essentially guarantee success. And by success, I mean creating a growing, thriving, and responsive community.
But maybe there’s more. Do we need 37 habits, or is 7 just fine?
What am I missing?
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