Wednesday 26 February 2014

Age UK teams with Breezie to get older people online

Age UK, has teamed up with tech company Breezie to offer a solution that helps make the most of the internet for people who are less familiar with digital technology.

Breezie is supplied with a Samsung tablet and works by simplifying every day apps such as Facebook to make it easy for customers to get online and stay connected with friends, family and keep up to date with interests and hobbies. The system is customised at purchase with settings based on the individual’s interests and gives a nominated trusted relative or friend the ability to sign-in remotely, set-up accounts and add contacts via Breezie’s support service. It makes the internet easy — to call someone for free on Skype, all the customer needs to do is simply tap a friend’s picture in the address book and soon be talking face-to-face.

Having worked with technology giant Samsung to develop its functionality, Breezie is built on the Android platform, which means people have access to a huge range of apps which can be used for social media, shopping and online utility bills.  Breezie also suggests which ones the customer might like then adds more features as they become more familiar with the system.

Helena King, Head of Affinity and Development at Age UK said: “Breezie differs from most other desktop computers and tablets in that it tackles the two main barriers to internet adoption: over-complication and lack of relevance.  It is set up to meet the individual needs of the customer and evolves with them so as the customer grows more confident and becomes more comfortable with the device Breezie can help makes the Internet easier. We hope this will make a real difference to people in later life, helping to stay in touch with family and friends and access the Internet easily and quickly.”

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