Latest news, tools, ideas and links for digital fundraising and campaigns by charities and non-profits. Blog researched by a Professional Digital Marketer working full time in the Third Sector.
Monday 14 October 2013
Freedom from Torture becomes first charity to use smart ad technology
Freedom from Torture has become the first charity to use Sky's AdSmart Technology, which harnesses data from Sky+ set top boxes to look at the household's details and targets the advertising at those most likely to donate.
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