Charities commonly use social media channels such as Facebook and Twitter to communicate with their supporters. But how many charities blog about what they are doing?
In a recent post for the Guardian, Seaneen Molloy-Vaughan, digital officer at Mind, shares her advice on how charities can use blogging to tell their stories:
- Use a blog as a platform to share personal experiences.
- Have guidelines so that your blog remains consistent.
- Use real stories to convey your charity’s mission.
- Promote blogs on social media.
- Provoke discussion; choose topics which are likely to be shared and talked about.
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