How should charities use blogging?

Charities commonly use social media channels such as Facebook and Twitter to communicate with their supporters. But how many charities blog about what they are doing?

In a recent post for the Guardian, Seaneen Molloy-Vaughan, digital officer at Mind, shares her advice on how charities can use blogging to tell their stories:

1. Use a blog as a platform to share personal experiences.
2. Have guidelines so that your blog remains consistent.
3. Use real stories to convey your charity’s mission.
4. Promote blogs on social media.
5. Provoke discussion; choose topics which are likely to be shared and talked about.

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