With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. Long-standing e-newsletter design best practices such as a two or three-column-fixed layout, 12 point font size, and text-based links only are officially 51% less effective. Unless your nonprofit embraces responsive design or mobile-first design aesthetics, your stories and calls-to-action will go unread and untapped. If email is integral to your communications and fundraising strategy, redesigning your e-newsletter to make it mobile compatible should be at the top of your to do list.
1. Water.org: Mobile-First Design
Not responsive, one narrow column, large photos and font,
and large, colorful, tappable call-to-action buttons.
2. Wildlife Alliance: One-Column Responsive Design
Simple, large banner, large font, and large tappable “Donate” button.
3. Mercy Corps: Two-Column Responsive Design
Large headline, minimal text, visuals prioritized, and large tappable
call-to-action buttons.
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