Date: Thursday, February 27, 2014
Time: 9am (New York City), 2pm (London), 5pm (Nairobi)
Cost: Free
Duration: 90 minutes
How to Register: Sign up
Presented by: Heather Mansfield
View: Complete Webinar Schedule
The foundation of a successful online communications and fundraising campaign is built upon a well-designed, well-written website and e-newsletter. Your NGO's mobile and social media campaigns will produce lackluster results at best unless you understand first how mobile and social media has significantly altered website design and email marketing best practices. Packed with practical how-to training, this session will illuminate ten best practices for mastering website and email communications, as well as how to use social media effectively to recruit new supporters and fundraise online. The webinar will pay particular attention to how to effectively create visual media and blog content to distribute on social networks. The webinar then closes with a discussion about how to track and report Return on Investment (ROI) for your online communications and fundraising campaign. Participants will:
- Gain knowledge of best practices for website and e-newsletter design
- Learn the importance of blogging
- Learn the top best practices for Facebook, Twitter, Google+, Pinterest, and Instagram
- Learn best practices for online fundraising on social networks
- Track and report their mobile and social media ROI
- Prepare for what’s next in online communications and fundraising
Please Note: This webinar will not be recorded, however attendees will be sent a set of comprehensive notes within 24 hours of the end of the presentation and a Q&A chat occurs at the end of the webinar. Also, a toll free number is not provided for the webinar, but attendees can listen to the audio presentation for free over their computer speakers or call into a phone number provided by GoToWebinar. Phone numbers are provided for those in the United States, Canada, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, The Netherlands, Norway, Spain, Sweden, Switzerland, and the United Kingdom.
System Requirements on a PC:
- Internet Explorer 7.0 or newer, Mozilla Firefox 4.0 or newer or Google Chrome 5.0 or newer (JavaScript enabled)
- Windows 8, 7, Vista, XP or 2003 Server
- Cable modem, DSL or better Internet connection
- Participants wishing to connect to audio using VoIP will need a fast Internet connection, a microphone and speakers.
System Requirements on a Mac:
- Safari 3.0 or newer, Firefox 4.0 or newer or Google Chrome 5.0 or newer (JavaScript enabled)
- Mac OS X 10.6 – Snow Leopard or newer
- Cable modem, DSL, or better Internet connection
- Participants wishing to connect to audio using VoIP will need a fast Internet connection, a microphone and speakers.
System Requirements on an iPad, iPhone or Android device:
- Free GoToWebinar app from the iTunes App Store or Google Play
- WiFi connection recommended to use VoIP
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