Anatomy of a campaign: How charity:water raised more than $2m

In just six short weeks, it’ll be time for the September Campaign, the biggest annual fundraiser from nonprofit charity:water.

What the organization does this year to raise money remains to be seen, but it’s worth looking back more closely at its efforts in 2012, when the charity took in more than $2m ($300,000 more than its original goal) largely through digital marketing.

That shouldn’t be a surprise: charity:water founder Scott Harrison told the New York Times last year that he "absolutely" attributes the organization’s success to the web.

 

It receives more than 75% of its donations online, but unlike most digital marketing efforts from nonprofits, it doesn’t attempt direct response nor does it buy ads or feature CTAs for donations.

 

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http://econsultancy.com/us/blog/63102-anatomy-of-a-campaign-how-charity-water-raised-more-than-2m