This video goes over a Facebook Page management process that I recommend to all my clients. In it, I demonstrate exactly how to go through a 5-step process:
- Monitor and Measure
- Curate Content
- Optimize Content
- Monitor Post Performance
- Repeat
Wednesday, 31 July 2013
How You Should Be Posting Content On Facebook
The Prince’s Trust goes mobile with UC platform from Siemens Enterprise Communications
The Trust is working with Siemens Enterprise Communications to improve efficiency and introduce new ways of mobile working.
Four charity Facebook apps which are doing it well
Facebook apps have the potential to engage visitors and affiliate them with your cause. Here are four of the best charity Facebook apps around at the moment.
Average online donation rose by 21% from 2010 to 2012, reports Blackbaud
The average online donation in the UK has risen by 21% since 2010, according to analysis of the last three years of online donations by software and services firm Blackbaud.
Tuesday, 30 July 2013
3 data tips for charities
Data is a hot topic in the charitable sector as it gives organisations the chance to measure if what they are doing is actually having an impact. Here are three tips to bear in mind when thinking about data.
Cahonas Scotland launches testicular cancer detection campaign
Male cancer awareness charity, Cahonas Scotland, has launched a new campaign and website to highlight the importance of early detection of testicular cancer.
Average online donations in the UK increase by 21% since 2010, reveals report
According to Blackbaud's recent 'The Next Generation of UK Giving' report, which surveyed 1,498 UK donors about how they donate and engage with not-for-profits, the average online donation in the UK has risen by 21% since 2010.
G+ Hangout: Getting started with Adwords – managing bids
The 'G+ Hangout: Getting started with Adwords –managing bids', will take place on August 8th 2013 at 12.30pm, and aims to teach charities how to set keyword bids to control their presence in the auction and manage return on investment.
Friday, 26 July 2013
Visceral Business launches 2013 Social Charity Study
Visceral Business has launched its 3rd annual study into how charities connect with their audiences through digital technology and social networking.
Advanced NFP World 2013 open for registration
The event on 23rd October, will focus on Mobile, Cloud and the Integrated workplace for the not-for-profit sector, aiming to help organisations take advantage of the latest technological developments to engage better with supporters and stakeholders.
Monday, 22 July 2013
Anatomy of a campaign: How charity:water raised more than $2m
In just six short weeks, it’ll be time for the September Campaign, the biggest annual fundraiser from nonprofit charity:water.
What the organization does this year to raise money remains to be seen, but it’s worth looking back more closely at its efforts in 2012, when the charity took in more than $2m ($300,000 more than its original goal) largely through digital marketing.
That shouldn’t be a surprise: charity:water founder Scott Harrison told the New York Times last year that he "absolutely" attributes the organization’s success to the web.
What the organization does this year to raise money remains to be seen, but it’s worth looking back more closely at its efforts in 2012, when the charity took in more than $2m ($300,000 more than its original goal) largely through digital marketing.
That shouldn’t be a surprise: charity:water founder Scott Harrison told the New York Times last year that he "absolutely" attributes the organization’s success to the web.
It receives more than 75% of its donations online, but unlike most digital marketing efforts from nonprofits, it doesn’t attempt direct response nor does it buy ads or feature CTAs for donations.
View the full article on Econsultancy:
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